TEHRAN, June 25, Iranian saffron was introduced in a meeting on the sidelines of Malaysia International Halal Showcase (MIHAS) in Kuala Lumpur on Friday.
Several Iranian and foreign businessmen also took part in the meeting.
The seventh Malaysia International Halal Showcase opened in Kuala Lumpur on Wednesday.
Some 661 companies from 40 countries are participating in the event.
The event will wrap up on June 27.
Islamic Republic of Iran ranks first in terms of saffron production across the globe.
Islamic Republic of Iran supplies over 90 percent of the worlds saffron.
Over 150-200 tons of saffron (red gold) are exported abroad via South Khorasan province annually.
Iranian saffron is exported to the American and European countries in bulks.
Iran is considered as a top and the most important country in terms of producing saffron which is widely used for treatment of a variety of ailments.
Saffron constitutes 13.5 percent of Iran's non-oil exports.
Saffron whose botanical name is crocus sativus is the most expensive spice in the world.
Derived from the dried reddish-purple stigmas of the saffron crocus, it takes anything from 70,000 to 250,000 flowers to make one pound of saffron.
The flowers have to be individually handpicked in autumn when they are fully bloomed.
The delicate flowers are harvested only in mid-autumn.
The flowers begin to grow after the first rains and the blooming period is usually mid-October when the temperature is just right.
Red gold is mainly cultivated in Kashmir, Iran, and southern Europe, particularly Spain with Iran being the world's top producer of the spice.
Due to its diverse climate and fertile soil, Iran's agriculture products are rated among the best in the world with saffron being no exception.
Iran's saffron production has in the past decade been increasing steadily, most of which is exported overseas, mainly to the United Arab Emirates, Spain, Japan, Turkmenistan, France, Italy and US.
But saffron also has medicinal applications and a long history in traditional healing for the treatment of a variety of ailments such as menstrual pain, menopausal problems, depression, chronic diarrhea and neuralgia — modern medicine has also discovered saffron as having anticarcinogenic (cancer-suppressing) and antioxidant-like properties. (PNA/IRNA)