ROSALES, Pangasinan, Feb. 27 — The town of Laoac, the youngest municipality of Pangasinan, hosted and launched its first-ever Tupig Festival at SM City Rosales last Saturday.
Laoac Mayor Silverio Alarcio Jr. said the launching was part of their marketing strategy to promote the Tupig Festival to the country and the world.
"We know we would have it big by having it here," he said, when asked why they launched such festival at an SM mall.
The kick-off activity actually coincided with their first day of the town fiesta of Laoac, once a barangay of Manaoag before it became a town in the early 1980s.
'Tupig' is a native cake in Pangasinan, consisting of ground glutinous rice mixed with little molasses, then wrapped in banana leaves before it is cooked in a receptacle from embers of charcoal.
During the launching, they conducted a program which consisted of presentation of the history of Laoac and the the symbols of their festival logo, a tupig-cooking demo, a cultural presentation medley from various groups of students in dances like 'Jotabal' by the Laoac National High School, 'Maglalatik' by Cabilaoan Agro Industrial High School and Igorot Dance by Laoac Adventist Mission School.
Highlighting the launching was the grand tupig grilling participated in by residents.
In that event, the ceremonial ignition of charcoal was led by Mayor Alarcio, his 'mistah' in the Philippine Military Academy Second District Rep. Leopoldo Bataoil, Laoac Vice-Mayor Fernandeo Q. Soriano, SM City Rosales’ Mall Manager Engr. Jersey Y. Mendoza with Asst. Mall Manager Ms. Catherine R. Garcia, assisted by municipal mayors of 5th District of Pangasinan and Sangguniang Bayan Members of Laoac.
Wrapping up the entire day celebration of the Tupig Festival at SM was a talent competition for candidates in the search for Bb. Laoac 2011 at SM City Rosales' The Event Center.
The event was also attended by Rosales Mayor Ricardo V. Revita.
The activity was another manifestation of how SM Supermall supports the communities, not only where SM is located, but even in other towns, municipalities and cities.
This enabled towns and cities to showcase their products, talents of their respective people and even means of livelihood.
In this event, Laoac was able to showcase its best product, 'tupig', and the talents of the people of the town. (PNA)