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Mobile phone maker gets Davao ex-mayor as brand ambassadress

DAVAO CITY, Feb. 24 — Gionee Communication Equipment Co. Ltd., a mobile phone manufacturer opened its concept store in this city, with former Mayor Sara Duterte-Carpio as the company’s official brand ambassadress.

Gionee Philippines Mobile Head Katrin Salanga-Gregorio said Davao City’s robust economy led the company to locate in the city. Its opening formed part of the company’s expansion target in major cities of the country.

The new Gionee Concept Store located at the 3rd Level, Spazio of Gaisano Mall is owned and operated by Banana Telecoms Inc. headed by Wilson Lu who is also president and chief executive officer of Wiltelcom, one of the biggest telecoms store in Mindanao.

“Gionee has a full range of offerings catering to different market segments. But we believe our buyers are those who are not only stylish but also intelligent and mature, so they look beyond the brand and really scrutinizes the features of the smart phones before making a purchase,” Gregorio said.

Gionee regional head Mikee Morado said Duterte-Carpio exemplifies Gionee smart phone which is full of substance from inside and out.

Gionee unveiled its flagship smart phone ELIFE E6 in the Philippines last October and rolled out its other superior yet affordable mobile phone products which include the GN708, P2, P3, ELIFE E3 Blue.

Gionee Communication Equipment Co. Ltd is a hi-tech company engaged in mobile device designing, R&D, manufacturing, sales in international markets, and mobile internet application services. (PNA)

CTB/ASA/JGQ/LDP

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