LEGAZPI CITY, July 30 — The Department of Environment and Natural Resources (DENR) Bicol regional office and the Philippine Information Agency-Bicol will launch in the region this August a massive advocacy campaign aimed at raising public awareness about one of the most pressing environmental challenges facing the country today: climate change.
DENR Bicol Regional Executve Director Gilbert Gonzales said the Climate Change Advocacy Campaign aims to soften public apathy toward climate change through strategic communication and social mobilization.
The CCA campaign was launched on July 18 in a ceremony led by DENR Secretary Ramon J.P. Paje and Secretary Herminio Sonny Coloma of the Presidential Communications Operations Office.
Also launched was the Manila BAYanihan Para sa Kalinisan Campaign, which seeks to harmonize all existing causes for the rehabilitation of one of the countrys most important water bodies.
With the launch of the twin events, Gonzales said, Paje expressed hope that with the renewed and intensified campaign of the government, people would come to realize that everyone is accountable for the impacts of climate change and the rehabilitation of Manila Bay.
According to him, the campaign of the DENR and the PIA hinges on behavior change as the antidote to the environmental problems that the country is presently facing as anchored on the overall theme of the campaign: Nagbabago na ang Panahon. Panahon na Para Magbago.
To make the campaign more popular and recognizable to the public, the organizers have created some branding like KALIgKASAN, a play on the words kaligtasan (safety) and kalikasan (environment), and Punoan.
KALIgKASAN focuses on strategies to mitigate the adverse impacts of climate change and reduce disaster risk on both humans and the environment.
It uses social media to disseminate information to the public.
Punoan, on the other hand, supports the implementation of the National Greening Program, the flagship reforestation program of the Aquino administration that seeks to cover 1.5 million hectares of land with trees by 2016.
Gonzales also announced that a mobile application named Alerto Pinoy will soon be made available to the public.
The application will provide relevant information and data that are particularly useful during calamities and disasters like geohazard maps, alert warnings and advisories. (PNA)