BEIJING, Aug. 25 — A 10-day Malaysian Product and Cultural Fair in Qingdao city in China's eastern Shandong Province has successfully attracted some 500,000 local visitors.
The event, held from August 6-15, aimed at delivering better experience of Malaysian culture, products and services to the people there, the Malaysia External Trade Development Corporation (Matrade) said in a statement Monday.
It said as part of the Malaysia Kitchen Programme (MKP), the event had not only integrated various fields of Malaysian brands such as food, tourism, education and agriculture, but also introduced different Malaysian brands to China and encouraged trade between the two countries.
Malaysian Ambassador to China, Datuk Iskandar Sarudin, described food as the key element of MKP which has successfully introduced Malaysia and its culture to the Chinese.
"We are using food to build up relationship between Malaysia and China. Chinese friends will get to know the country and our culture better when they taste the delicious Malaysian food," he said during the opening ceremony of the fair.
Malaysian Product and Cultural Fair was co-organised by Matrade and Qingdao Parkson Group.
Also present were Matrade Commercial Counsellor in Beijing Shawn Sim Kok Aun; Shandong Regional Director of China Parkson Retail Group Louis Chai; Regional General Manager of China Parkson Retail Group Wang Xing Tang; and Manager of Exhibitor-Regal Plus (Beijing) Company Limited Loh Wee Ken.
The MKP, a global initiative of the Malaysian government, aims at promoting Malaysian restaurants overseas by creating demand for Malaysian cuisine through an integrated, holistic and multi-pronged promotion programme in collaboration with restaurant operators.
Apart from Beijing, Qingdao is MKP's second destination in China. (PNA/Bernama)